Google Analytics

A traffic analyzer such as Google Analytics can be included in each Event. This is a Google tool for tracking the traffic of your website. It is available in the Tools > Google Analytics menu.

Type your tracking ID, which the Google application will give you, into the text box; it will be included in all the pages of your Event. Click Save.

It will give you statistics about the visitors to your Event, allowing you to analyze the data to boost its visibility and the interest it generates. Data such as their geographic origin, which words they used to find you in the search engine, or which page they come from help you improve the marketing of your Event.