Metadata

Although search engines currently give less weight to a page’s metadata, you can still use it to improve your Event website’s ranking somewhat. It is an accurate description of the content of the Event website, which you can write in the Promotion > Metadata menu.

As a strategy to get the most out of this field, use short, easy-to-understand sentences, or keywords that are not in the title of the Event page. Remember, however, that meta fields are less important nowadays than in the past decade.

A well-chosen selection of metadata can improve the visibility of the Event website, increasing the number of visits it receives.